Predicting Effective Digital Transformation Factors for SMEs in a Pandemic

"PanTra (Pandemic Transformation) investigates the most relevant factors to improve Small and medium-sized enterprises (SMEs) resilience during a disruptive event, such as the COVID-19 pandemic. In particular, we will study which Digital Transformation processes were most significant to guarantee business operations. We will focus on three fundamental dimensions: • organizational factors (e.g., performance) • personal characteristics (e.g., employees well-being) • technological factors (e.g., use of technology) As a result, PanTra will deliver easy-to-read recommendations for Danish and international companies, as also their employees, to cope best with extreme events. Relevant data will be openly available for researchers, serving as a benchmark.