Ageing and Older Influencers
Name of applicant
Malene Gram
Title
Professor
Institution
Aalborg University
Amount
DKK 75,000
Year
2023
Type of grant
Field Trips / Research Stays < 100,000
Summary
Whereas ageing is often portrayed in a stereotypical and homogenizing way, this project studies how older influencers imagine and present ageing in their own words and images on their social media platforms. The aim is to reach a better understanding of contemporary ageing through interviews with older influencers, some of their followers and some of their influencer agencies.