Ageing and Older Influencers

Name of applicant

Malene Gram

Title

Professor

Institution

Aalborg University

Amount

DKK 75,000

Year

2023

Type of grant

Field Trips / Research Stays < 100,000

Summary

Whereas ageing is often portrayed in a stereotypical and homogenizing way, this project studies how older influencers imagine and present ageing in their own words and images on their social media platforms. The aim is to reach a better understanding of contemporary ageing through interviews with older influencers, some of their followers and some of their influencer agencies.

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