Researching the Reading Experience in the Digital Age: From Print, to the Bookternet and Back Again
Name of applicant
Gitte Balling
Title
Associate Professor
Institution
University of Copenhagen
Amount
DKK 76,932
Year
2023
Type of grant
Conferences
Summary
At the conference, we want to explore the opportunities and challenges stemming from online reading communities such as Booktok. We'll ask questions like: How do these online groups motivate young people to read more and how does it affect their identity as readers? Further, we will discuss the balance between social, cultural, and commercial interests in the so-called ‘Bookternet’.