Advancing Sales Research in Denmark through International Collaboration
Name of applicant
Selma Kadic-Maglajlic
Title
Associate Professor
Institution
Copenhagen Business School
Amount
DKK 86,400
Year
2024
Type of grant
Field Trips / Research Stays < 100,000
Summary
The funding will support a 60-day research stay at the Stephen Stagner Sales Excellence Institute at the University of Houston, including visits to other top US sales research centers and participation in the National Conference in Sales Management. The visit will enable the Selma to learn best practices for sales excellence centers to inform similar initiatives in Denmark.