AI in the News Ecosystem: Navigating Trust and Authenticity (AINATA)

Name of applicant

Claes de Vreese

Title

Professor

Institution

University of Southern Denmark

Amount

DKK 18,922,000

Year

2024

Type of grant

Semper Ardens: Advance

What?

The AINATA project explores how artificial intelligence (AI) impacts trust and authenticity in the news ecosystem. It investigates the effects of AI on both news production and consumption as well as the adequacy of current legal frameworks in addressing these transformations.

Why?

As AI increasingly shapes the online environment, it blurs the lines between authentic news and AI-generated information. This threatens the trustworthiness of news and challenges citizens’ ability to find reliable information, posing significant risks to informed democratic participation and the foundations of democracy.

How?

By integrating empirical social science and legal analysis, the AINATA project studies the roles of news producers and consumers in an AI-driven landscape. We conduct surveys, experiments, and interviews to gather empirical evidence, which informs the evaluation of current regulations in order to propose effective strategies to ensure authenticity and trust in the news ecosystem.

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