Danish Innovation Index

Aarhus University (Department of Management) will host the second annual Danish Innovation Index (DII) online conference. The aim is to bring together researchers and company representatives for a half-day to share outcomes of the DII ranking and topical issues of innovativeness of companies as perceived by consumers. DII concentrates on consumers’ perception of companies across ten industries in the Danish market. Measures captured by DII center around innovativeness as well as related terms such as loyalty, attractiveness, and emotional connection examining firms’ strategic positioning. Sharing the results of DII means sharing valuable knowledge for the industry and establishing a dialogue between researchers and practitioners about companies’ innovativeness from a market perspective.